1
Company2
Goals3
Production4
Style & Assets1
Company & Context2
Goals & Video TypePaid Social
LinkedIn AdsSponsored / video ads
✓
Instagram / MetaFeed, Reels, Stories
✓
YouTube AdsPre-roll / display
✓
Google / Demand GenDisplay & video campaigns
✓
Twitter / X AdsPromoted video
✓
TikTok AdsShort-form vertical
✓
Owned Digital
Website / Landing PageHero, product, about
✓
YouTube (Organic)Channel / thought leadership
✓
Email CampaignsNurture / newsletters
✓
LinkedIn (Organic)Company / personal posts
✓
Instagram (Organic)Feed posts, Reels
✓
Blog / Content HubEmbedded video content
✓
Sales & Revenue Enablement
Sales EnablementDecks, proposals, 1:1
✓
Outbound / OutreachCold email, SDR sequences
✓
Partner / ChannelReseller, co-sell content
✓
Product / In-AppOnboarding, feature tours
✓
Paid Search / SEMGoogle, Bing video ads
✓
ABM / Account-BasedPersonalised outreach
✓
Events & Internal
Events / WebinarsLive, virtual, hybrid
✓
Trade ShowsBooth, display screens
✓
Internal / HR CommsTown halls, onboarding
✓
Investor / BoardFundraise, reporting
✓
PR / MediaPress releases, coverage
✓
Podcast / AVAudiograms, clips
✓
3
Production Specification15 sec5 min
60 seconds
4
Style & Asset ReadinessPre-Production & Creative
ScriptwritingFull script from brief
✓
Creative StrategyConcept, messaging, tone
✓
StoryboardingVisual scene planning
✓
Shot List & ScheduleProduction planning doc
✓
CastingTalent sourcing & booking
✓
Location ScoutingFinding & securing venues
✓
Live-Action Shoot
Single Location ShootStudio or one on-site day
✓
Multi-Location Shoot2+ locations / travel req.
✓
Multi-Day Shoot2+ shoot days required
✓
Talking Head / InterviewOn-camera spokesperson
✓
B-Roll / CutawaysSupplementary footage
✓
Drone / AerialLicensed drone operator
✓
Studio HireCyclorama, green screen
✓
Director + DOPFull crew (gaffer, PA, etc.)
✓
Hair, Makeup & StylingOn-set stylist required
✓
Animation & Motion Design
Simple Motion GraphicsTitles, lower thirds, transitions
✓
Moderate 2D AnimationCustom scenes, characters
✓
Full Custom 2D AnimationFull character / brand world
✓
3D Animation / CGIProduct renders, environments
✓
Screen Recording / SaaS DemoProduct UI walkthroughs
✓
Mixed MediaLive action + animation blend
✓
Post-Production & Delivery
VoiceoverProfessional VO talent
✓
Music & LicensingRoyalty-free or custom score
✓
Sound Design & MixSFX, audio mastering
✓
Colour GradingProfessional grade / LUT
✓
Subtitles / CaptionsBurned-in or .SRT file
✓
Translation & LocalisationMulti-language versions
✓
Platform Resizing16:9, 1:1, 9:16 cuts
✓
Cutdown / Short Edits15s, 30s, 60s versions
✓
Thumbnails & StillsStatic assets from footage
✓